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                    <text>Ajuntament
de Barcelona

Alcaldía
Gabinete de
Comunicación

Pza. S. Jaime s/n.
08002 Barcelona
Tel. 301 07 07
Télex 54519 Laye

THE CITY OF BARCELONA IS THE CENTRE OF AN URBAN
METROPOLITAN AREA WITH A TOTAL POPULATION OF 3,1 MILION,
WHICH REPRESENTS 52 PER CENT OF THE TOTAL CATALAN
POPULATION. THE CITY CENTRE HAS A POPULATION OF ABOUT
1,7 MILION INHABITANTS, WHICH HAS BEEN STABLE FOR THE
LAST 15 YEARS.

THE INFLUENCE OF BARCELONA AS A LABOUR MARKET,
HOWEVER, EXCEEDS THE STRICT METROPOLITAN AREA TERRITORY
AND COVERS UP TO 50 MUNICIPALITIES WITH A POPULATION OF
4,2 MILION PEOPLE.

I WOULD NOW LIKE TO SAY SOMETHING ABOUT THE ROLE
PLAYED BY BARCELONA'S MUNICIPAL GOVERNMENT IN PROMOTING
INVESTMENT.

THE ECONOMIC CRISIS OF THE LAST DECADE HAS BADLY
AFFECTED BARCELONA'S METROPOLITAN AREA. THE UNEMPLOYMENT
RATE TODAY IS AROUND 20% IN THE CITY CENTRE AND 28% IN
THE REST OF THE METROPOLITAN AREA. INDUSTRIAL ADJUSTMENT
HAS BEEN CARRIED OUT ON A MASSIVE SCALE AS PART OF THE
ACCELERATED DOWN—SIDE OF AN "ECONOMIC LIFE—CYCLE
PROCESS".

�HOWEVER, LOCAL GOVERNMENTS, EVEN IN LARGE CITIES,
SUCH AS BARCELONA, DO NOT HAVE THE MEANS CENTRAL
GOVERNMENTS DO TO ATTEMPT TO OFF-SET EXTREME ECONOMIC
CONDITIONS. NEVERTHELESS, IN MY OPINION, THE UNITED
ACTION OF SPANISH LOCAL GOVERNMENTS IS CAPABLE OF
GENERATING, THROUGH SAVING AND INVESTMENT POLICIES, A
SIGNIFICANT POSITIVE SHIFT IN THE COUNTRY'S ECONOMIC
EXPECTATIONS.

LOCAL GOVERNMENTS CAN PROMOTE INVESTMENT AND
INNOVATION, BESIDES ACCOMPLISHING THEIR TRADITIONAL
FUNCTIONS. THEY CAN ACT AS UNIFORMITY BREAKERS, THAT IS
TO SAY, THEY CAN CHANGE THE UNIFORM POLARIZATION OF
PESSIMISTIC EXPECTATIONS THAT ARE BEHIND THE ECONOMIC
CRISIS.

THE CITY OF BARCELONA AND THE METROPOLITAN AREA, AS
WELL AS THE REST OF THE MUNICIPAL COUNCILS OF THE AREA,
ARE USING ALL THE AVAILABLE MEANS TO DEVELOP A CLIMATE
THAT IS APPROPIATE TO THE ESTABLISHMENT OF NEW
ENTERPRISES. IN FACT, BARCELONA'S LOCAL GOVERNMENT IS
ACTING AS AN INNOVATIVE PUBLIC ENTREPRENEUR -A SPECIMEN
SCHUMPETER DID NOT FORESEE.

�IN OCTOBER THE SEVENTEENTH 1986 BARCELONA WON THE
RACE FOR THE 1992 OLYMPIC GAMES. APPART FROM MY IMMENSE
PERSONAL SATISFACTION AND THE FORMIDABLE EXPLOTION OF
JOY THAT BARCELONA SAW, THAT DAY MARKED THE END OF A
STAGE WHERE THE ROLE OF BARCELONA LOCAL GOVERNMENT AS
UNIFORMITY BREAKER HAS BEEN SHOWN CLEARLY.

I WOULD LIKE TO QUOTE SOME LINES FROM A REPORT BY
THE CATALAN CHAMBER OF PUBLIC WORKS BUILDERS TO
ILLUSTRATE MY WORDS. THIS REPORT POINTED A DECREASE IN
PUBLIC INVESTMENT IN SPAIN EXCEPT FOR LOCAL GOVERNMENTS.
AND CONCLUDED:

THE MERE FACT OF THE CANDIDATURE HAS GIVEN THREE
POSITIVE EFFECTS:

1.

IT HAS MEANT A THRUST TO CATALAN

ETREP ENEU RS H I P
2.

IT HAS STARTED A SET OF PUBLIC WORKS AND

EQUIPEMENT PROJECTS THAT CANNOT BE STOPPED
3.

IT HAS MADE PUBLIC OPINION SENSITIVE TO

EXISTING LACK OF PUBLIC WORKS AND EQUIPMENT.

�IT IS HARDLY POSSIBLE THAT THIS THRUST IS
LOST. THE CLIMATE FOR THE RECOVERY OF BUILDING
SECTOR IS ALREADY ESTABLISHED ".

I THINK THESE LINES ARE EXPRESSIVE ENOUGH. I CAN
ONLY UNDERLINE THAT THEY WERE WRITTEN BEFORE BARCELONA
GOT THE OLYMPIC GAMES ORGANIZATION.

AFTER BARCELONA'S NOMINATION, AS YOU CAN EXPECT,
THE CLIMATE IS STILL BETTER. FROM STOCK EXCHANGE TO
BUILDING ACTIVITY INDEXES ALL THE ECONOMIC INDICATORS
CONFIRM OUR BEST HOPES.

THE OLYMPIC BIDDING HAS BEEN OUR BIGGEST CONCERN
FOR THE LAST COUPLE OF YEARS.

BUT THE BARCELONA MUNICIPALITY HAS NOT PUT ALL ITS
ECONOMIC RECOVERY BET ON IT.

IT HAS ALSO ACTED AS AN AGENT CREATING INNOVATIVE
INSTITUTIONS.

THE CITY FOUNDED IN 1985 INICIATIVES S.A.,

A

MUNICIPALLY OWNED CORPORATION. AS MR FRANCESC RAVENTOS,

�MANAGING DIRECTOR, CAN EXPLAIN, ITS OBJECTIVE IS TO

PROMOTE INNOVATIVE ACTIVITIES OF PUBLIC INTEREST,
IN COOPERATION WITH PRIVATE CAPITAL AND FOLLOWING
THE PATTERN OF A VENTURE CAPITAL COMPANY.

FOR EACH PROJECT A SPECIFIC COMPANY IS CREATED,
WHERE THE MUNICIPAL COMPANY IS A MINORITY PARTNER. THE
FIRST PROJECTS EVALUED INCLUDED A TELECOMUNICATIONS
TOWER AND A CABLE TV NETWORK FOR THE WHOLE CITY. AMONG
THE PROJECTS ALREADY PUT INTO PRACTICE THERE IS THE RELAUNCHING OF THE OLDEST NEWSPAPER OF TE EUROPEAN
CONTINENT, THE "DIARI DE BARCELONA".

WE ARE SPECIALLY CONCERNED WITH ATTRACTING FOREIGN
INVESTMENT, AND OUR JOB IS MADE EASIER BY THE FACT THAT
WE ARE SURE THAT OUR LOCATION OFFERS A SERIES OF
SUBSTANTIAL ADVANTATGES.

THIS LAST POINT IS AMPLY PROVEN BY THE INCREASING
VOLUME OF FOREIGN INVESTMENT ATTRACTED TO SPAIN, AND BY
THE QUALITY NAMES THAT HAVE SET UP FACILITIES IN
BARCELONA.

NOW, MORE THAN EVER, INVESTING IN BARCELONA MAKES

�SENSE. LOCATING IN BARCELONA DOES NOT ONLY PROVIDE
ACCESS TO A LARGE AND RELATIVELY UNTAPPED DOMESTIC
ECONOMY, BUT ALSO BENEFITS FROM A LOW -COST PRODUCTION
LOCATION FROM WICH TO SUPPLY THE REST OF EUROPE.

THE BARCELONA METROPOLITAN AREA HAS DEVELOPED A
VERY ACTIVE INDUSTRIAL POLICY PROVIDING SUITABLE LAND
WITH THE NECESSARY URBAN FACILITIES AND SERVICES. THREE
INDUSTRIAL LAND MANAGING BODIES HAVE ALREADY BEEN PUT IN
PLACE AROUND BARCELONA AND TWO MORE WILL BE OPERATIVE
VERY SOON, INCLUDING A TECHNOLOGICAL PARK.

THE PARK IS DESIGNED FOR HIGH-TECH ENTERPRISES,
ESPECIALLY THOSE THAT MAY CONSTITUTE COMPLEMENTARY
GROUPS AND ENTERPRISES THAT NEED READY ACCESS TO
SUITABLE RESEARCH CENTRES. THE PARK WILL OFFER TECHNICAL
CONSULTING SERVICES, TECHNOLOGY TRANSFER AND BUSINESS
FACILITIES WHICH ARE ESSENTIAL TO MEDIUM AND SMALL SIZE
BUSINESSES.

ONE OF THE MAIN ATTRACTIONS OF THIS TYPE OF
DEVELOPMENT IS THE PROXIMITY OF LOCATION OF MANY
DIFFERENT COMPANIES AND RESEARCH ENTITIES THUS ALLOWING
FOR EASIER CROSS-FERTILIZATION AND MUTUAL INTEREST

�SYNERG IES .

OLIVETTI HAS ALREADY ANNOUNCED ITS SETTING UP A
PERSONAL COMPUTER PRODUCTION PLANT ON THIS SITE. HEWLETT
PACKARD WILL BE INVESTING IN A FACILITY OF ITS OWN ON A
NEARBY LOCATION. AND SO WILL SIEMENS.
A SECOND INITIATIVE IS THE COORDINATING ROLE THAT
THE CONSORCIO DE LA ZONA FRANCA DE BARCELONA IS TAKING
WITH RESPECT TO THE DEVELOPMENT OF INVESTMENT AND THE
CONTINUED UPDATING OF A RECENTLY COMPLETED INVENTORY OF
AVAILABLE INDUSTRIAL LAND. WHERE SPECIFIC TYPES OF
URBANIZED INDUSTRIAL LAND ARE FOUND TO BE LACKING, WE
HAVE MADE SURE THAT THESE ARE DEVELOPED AND MADE
AVAILABLE.

THE MOST AMBITIOUS PROGRAM UNDER WAY IS THE
POBLENOU DISTRICT URBAN RENEWAL PROJECT. ITS GOAL IS
THE URBAN DEVELOPMENT OF A HALF-EMPTY OLD INDUSTRIAL
AREA AND THE CONNECTION OF CENTRAL BARCELONA WITH ITS

WATERFRONT. IN THIS AREA WE INTEND TO BUILD THE OLYMPIC
VILLAGE.

THE AREA INITIALLY AFFECTED EXTENDS TO

100

�HECTARES, AND INCLUDES MANY INDUSTRIAL AND VACANT LOTS.
THE INDUSTRIES STILL IN OPERATION WHOSE LAND IS
AFFECTED, ARE OFFERED ALTERNATIVE LOCATIONS IN
INDUSTRIAL AREAS OWNED BY THE METROPOLITAN CORPORATION.

BEYOND THE URBAN ASPECTS OF THE PROJECT THERE WILL
ALSO BE IMPORTAAT ECONOMIC SIDE-EFFECTS. THE SCHEME IS
EXPECTED TO GIVE A STRONG IMPULSE TO INVESTMENT, WHICH
WILL AFFECT NOT ONLY THE CITY CENTER BUT ALSO THE WHOLE
AREA AND BEYOND.

SO, WHAT ABOUT BARCELONA'S FUTURE? AS A GENERAL
COMMENT WE EXPECT TO SEE BARCELONA'S ECONOMY
INCREASINGLY LINKED TO THOSE OF THE OTHER ECC COUNTRIES
AS MUCH AS CONTINUING TO PROVIDE A MAJOR PORTION OF
SPAIN'S DOMESTIC INDUSTRIAL REQUERIMENTS. SIMILARLY, AS
IN THE PAST, WE EXPECT TO SEE BARCELONA IN THE
FOREFRONT OF INNOVATION AND INDUSTRIAL DEVELOPMENT
WITHIN

SPAIN.

OUR IMMEDIATE INTEREST IN THIS SENSE IS TO HELP
CHANNEL THESE EFFORTS TOWARDS CONTINUED DEVELOPMENT OF A
DIVERSE AND BALANCED INDUSTRIAL BASE THAT IS AT THE SAME
TIME

TECHNICALLY INNOVATIVE,

PROVIDES SUITABLE

�EMPLOYMENT LEVELS, AND IS DIVERSIFIED TO AN EXTEND THAT
WILL HELP AMELIORATE THE EFFECTS OF THE MORE EXTREME
CYCLICAL ECONOMIC MOVEMENTS.

TO CONCLUDE, WE ARE EXTREMELY OPTIMISTIC OF
BARCELONA'S FUTURE BOTH WITHIN SPAIN AND EUROPE. WE
WOULD LIKE YOU AND OTHER FOREINGN INVESTORS TO HELP
DEVELOP AND BENEFIT FROM THIS PROCESS OF CHANGE. I HOPE
THAT YOU WILL SERIOUSLY CONSIDER BARCELONA AS A
PRODUCTION LOCATION, AND BENEFIT FROM ITS INHERENT
ADVANTAGES.
THANK YOU FOR YOUR ATTENTION.

�</text>
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                  <text>09.01. Activitat de representació (com a Alcalde)</text>
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              <name>Date</name>
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    <itemType itemTypeId="22">
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            <name>Identifier</name>
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          <element elementId="50">
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              <elementText elementTextId="16348">
                <text>Trobada amb el Cercle de Directius de parla Alemanya a Barcelona</text>
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                <text>Discurs</text>
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            <name>Format</name>
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              <elementText elementTextId="16351">
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          <element elementId="44">
            <name>Language</name>
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                <text>Anglès</text>
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                <text>Economia</text>
              </elementText>
              <elementText elementTextId="23852">
                <text>Competitivitat</text>
              </elementText>
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                <text>Comerç</text>
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              <elementText elementTextId="23854">
                <text>Model social</text>
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                <text>Barcelona</text>
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            <name>Date</name>
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                <text>Aquest document forma part del fons municipal de l’Ajuntament de Barcelona (productor de la documentació) i és còpia digital de l’original custodiat a l’Arxiu Municipal Contemporani de Barcelona.</text>
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